theSaaSgame.
TOOL

Google Trends

Compare relative search interest across topics, locations, and time windows to sharpen research questions before choosing which customer problem deserves direct investigation.

Job and fit

Google documents sampled, normalized search interest. Compare two problem phrases in one geography and save the date range alongside your observations.

When to use and manual alternative

Use when selecting interview topics. Manual alternative: collect dated questions from communities you already know and interview the people asking them.

Constraints and pricing

Low-volume terms can display zero. Scores are relative, not search volumes or evidence of buying intent. Pricing: unknown from this review.

Follow the sources

Use the original references to check context, dates, and limitations. The interpretation and suggested next steps are editorial guidance.

FAQ about Google Trends dataChecked Sep 8, 2026