LEVEL 01 · THE SPY
7 daysFind your problem
A worthwhile business starts with a specific person and a problem worth solving.
Map your unfair advantagesCollect real problem signalsChoose a problem to investigate
THE GAME IS YOUR REAL BUSINESS
One journey.
Nine meaningful chapters.
Each level gives you a mission, a useful deadline, and a clear result to review. Bring what you’ve already learned. Start where you are.
The timer is for your experiment, not a promise of revenue. If a mission changes your mind, that is progress too.
LEVEL 02 · THE REBEL
7 daysMeet your customer
Understand real behavior, existing workarounds, and who makes the buying decision.
Find people with the problemLearn how they handle it todayFind the pattern and buyer
LEVEL 03 · THE ALCHEMIST
14 daysTest the demand
Turn an assumption into a small experiment with an honest decision at the end.
Make a concrete offerRun the experimentDecide using the evidence
LEVEL 04 · THE NINJA
21 daysBuild the essentials
Deliver one useful job from beginning to end. Keep the first version deliberately focused.
Choose one end-to-end jobBuild a working flowWatch a target user use it
LEVEL 05 · THE SMUGGLER
14 daysEarn your first customer
Make a specific offer, earn a real commitment, and deliver the value you promised.
Pick your first prospectsAsk for a clear next stepDeliver and learn
LEVEL 06 · THE RANGER
30 daysFind repeatable traction
Choose an acquisition experiment you can measure and afford to repeat.
Choose one channelRun a bounded growth testChoose what to repeat
LEVEL 07 · THE KNIGHT
30 daysBuild something people keep
Improve activation and retention before treating revenue growth as product-market fit.
Find the biggest frictionMake a focused improvementObserve real repeat use
LEVEL 08 · THE SAMURAI
45 daysMake the business sustainable
Remove a recurring operational bottleneck and give yourself room to grow.
Find the recurring bottleneckDocument and improve the processTest that it works without heroics
LEVEL 09 · THE EMPEROR / EMPRESS
60 daysBuild a durable business
Choose what success means for you, then strengthen the business that supports it.
Choose your desired outcomeAssess what could weaken itMake a material improvement
Build your version of success.
Celebrate your first customer, then $1K, $2K, $5K, $10K, $25K, and $50K MRR. $100K is an optional next chapter. A durable small business is a good destination.