Launch-input checklist for small web agencies
Research hypothesis: small web agencies may pay for a launch-specific client checklist that exposes missing assets and unresolved approvals before a promised delivery date.
Customer and pain — research hypothesis
Unvalidated customer/pain hypothesis: the owner of a two-to-five-person web agency may lose project time when clients deliver partial copy, outdated logos, or unclear sign-off. Investigate the last delayed launch and who actually chased the missing inputs.
Existing alternatives and source-backed context
Content Snare documents structured requests, reminders, approvals, and downloadable client content. A shared folder and checklist are also practical alternatives. The source establishes existing competition, not an uncovered feature gap.
Narrow product hypothesis
Original proposal: a launch-readiness board for brochure-site projects with page-specific asset requirements, named approvers, and a frozen handoff package. Start with manual uploads and one reusable website template; defer general document management and integrations.
Cheapest validation experiment and stop/change criterion
Proposed experiment, not conducted: recruit five agency owners through existing contacts and operate a spreadsheet checklist on three live projects for two weeks. Continue only if two owners request another project and one agrees to a paid pilot. Otherwise change the segment or stop.
Follow the sources
Use the original references to check context, dates, and limitations. The interpretation and suggested next steps are editorial guidance.